Information we collect about you
We collect information about you when you:
- visit the website
- register with and buy products or services on the website
- join Dobbies Club on the website
- transact in-store or on the website using your account and/or membership card
- book an event in-store or on the website
- take part in promotions, competitions, customer surveys and questionnaires
- contact us by email, social media, telephone or in writing
We may supplement the information we collect about you with information we receive from other sources e.g. public registers such as the electoral roll. This allows us to assess the accuracy of the information we hold about you in order to send you relevant offers and information.
Using your information
Collecting your personal information helps Dobbies to better understand what you need from us. We use your information to:
- manage and improve the website
- personalise our services to you
- administer and operate your account
- process your orders in-store and online and via our click and collect service
- tell you about important changes to the website and our services
- to manage your Dobbies Club membership
- understand your shopping behaviour to develop and improve our products and services
- manage promotions, competitions, customer surveys and questionnaires
- check and verify your identity, and prevent or detect crime. In performing checks in relation to applications for financial products, your information may be disclosed to credit reference agencies, who may keep a record of that information. This is not a credit check and your credit rating will be unaffected
We may share your personal information with approved third parties who support our operations so we can improve your online and in-store. Please note that these third parties are contractually bound to process your data.
We may use and share anonymised information with approved third parties. However, we would like to reassure you that this never includes your personal information. This means that the data we share never includes your name, address, and other personally identifiable information.
You have the right to ask us to stop processing your information. You can do this by contacting us directly or by updating your online account or membership details at dobbies.com. You should be aware that if you do exercise this right, and you are a member of Dobbies Club, you will come out of the club and we will not be able to offer you member benefits.
We will not delete your data for as long as you’re a member of Dobbies Club or a recent spender, and for up to 3 years afterwards.
Dobbies Club information
By joining Dobbies Club, you can opt-in to receive access to exclusive offers and benefits.
You can opt out of communications at any time by contacting us directly or by updating your details at dobbies.com. You can also opt out of emails by clicking unsubscribe in any Dobbies email. Please note, if you opt out you may not receive certain benefits.
We will use the membership information we hold to:
- Send out your money-back vouchers and birthday treat
- Keep you up to date with important news
- Tell you about special offers, exclusive discounts and events which form part of your membership
- To help us improve our service to you and to make our communications and offers more relevant
Membership details and transactional information will only be processed for analysis and research by Dobbies and our trusted research partner. You can contact us to restrict the processing of your personal data to exclude analysis and research at any time.
Marketing and research
If you agree, we may contact you:
- with offers and information about Dobbies products or services
- with offers and information about partners’ products or services
- for customer research e.g. to help improve our services
Of course, the choice is entirely yours, but if you say you do not want to receive marketing information from us this will prevent you from receiving great offers or promotions that may be of interest to you.
We like to hear your views to help us improve our service. From time to time, we may contact you to ask your opinions. You have the choice about whether to take part in our research or not.
What is a cookie?
Cookies are text files containing small amounts of information which are downloaded to your personal computer, mobile or other device when you visit a website. Cookies are then sent back to the originating website on each subsequent visit, or to another website that recognises that cookie. Cookies are useful because they allow a website to recognise a user’s device.
Persistent cookies - these cookies remain on a user’s device for the period of time specified in the cookie. They are activated each time that the user visits the website that created that particular cookie.
Session cookies - these cookies allow website operators to link the actions of a user during a browser session. A browser session starts when a user opens the browser window and finishes when they close the browser window. Session cookies are created temporarily. Once you close the browser, all session cookies are deleted.
Cookies do lots of different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improve the user experience. They can also help to ensure that adverts you see online are more relevant to you and your interests.
Strictly necessary cookies
These cookies collect anonymous information on the pages visited. By using the website, you agree that we can place these types of cookies on your device.
These cookies collect information about how visitors use the website, for instance which pages visitors go to most often, and if they get error messages from web pages. These cookies don’t collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve how the website works.
These cookies remember choices you make to improve your experience. By using the website, you agree that we can place these types of cookies on your device.
These cookies allow the website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced, more personal features. These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customise. They may also be used to provide services you have asked for such as watching a video or commenting on a blog. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites.
Targeting or advertising cookies
These cookies collect information about your browsing habits in order to make advertising relevant to you and your interests.
These cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as helping to measure the effectiveness of the advertising campaign. They are usually placed by advertising networks with our permission. They remember that you have visited a website and this information is shared with other organisations such as advertisers. Quite often targeting or advertising cookies will be linked to site functionality provided by the other organisation.
Behavioural advertising and online privacy
A guide to behavioural advertising and online privacy has been produced by the internet advertising industry which can be found at www.youronlinechoices.eu. The guide contains an explanation of the IAB’s self-regulatory scheme to allow you greater control of the advertising you see.
Using browser settings to manage cookies
The Help menu on the menu bar of most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie and how to disable cookies altogether. You can also disable or delete similar data used by browser add-ons, such as Flash cookies, by changing the add-on's settings or visiting the website of its manufacturer.
Disclosing your information
We will never disclose your information to anyone outside the Dobbies except where we have your consent; where we are required or permitted to do so by law; to other companies who provide a service to us; or any successors in title to our business.
Whenever we transfer personal information to countries outside the European Economic Area we will ensure that appropriate security measures are taken.
The website may contain links to other sites which are outside our control and not covered by this policy. The operators of these sites may collect information from you that will be used by them in accordance with their policy, which may differ from ours.
Accessing your information
Data Protection Officer
Dobbies Garden Centres Limited
It will help us if you include your Dobbies Club card or member number and any details that would help us identify and locate your information. We want to make sure that the data we hold on you is accurate and up to date. If any of the details are incorrect, let us know and we will amend them.
You have the right to complain to the Information Commissioner’s Office at any time if you feel your data has not been processed correctly or your rights and freedoms have been breached. The contact details for the Information Commissioner’s Office are:
Changes to our policy
This policy replaces all previous versions and is correct as of November 2022. We reserve the right to change the policy at any time.