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Giant green Easter bunny appears in London cityscape to get the nation growing

01 April, 2015

Bunny ears have joined the familiar shapes of Canary Wharf and the City of London, as Easter weekend approaches. Dobbies Garden Centres has planted an eight foot herbaceous Easter topiary in Greenwich Park, to inspire the nation to think about their own gardens and outside spaces.

The nation’s fingers will be turning green this Easter, as predictions of great weather encourage budding gardeners and al fresco aficionados to get outdoors. According to records at Dobbies, sales are expected to more than double1 over Easter as people stock up over the long weekend and enjoy the official start to spring.

Brits are getting more garden proud each year, with Easter volume sales of gardening equipment and furniture tripling2 in 2014, compared to 2013. With good weather forecast for this coming Easter Monday, the garden centre chain expects to see another peak.

Records indicate that beautifying the garden and entertaining are likely to be top of people’s lists, with the top three items based on growing sales YOY3 being colourful hanging baskets, a six seater dining set and lush green rockery plants. If customers follow last year’s habits, they’ll also be stocking up on bags of compost to start planting flowers and vegetables and filling their baskets with pink and white African daisies.

Andy King, Managing Director at Dobbies, says: “We created this giant bunny topiary as an iconic symbol of Easter to make people think about their outdoor spaces, now spring is well and truly in the air. With the long weekend, there’s no better time to get outside and whatever your space, make it your own.”

 

Notes to editors:

 1 Increased by 116%, based on the uplift in sales over the Easter weekend in 2014 compared to an equivalent time frame a month earlier.

 2 Increased by 192%

 3 YOY sales based on comparison of 2014 with 2013.

 

Top 5 items with highest growth in 2014

  1. Hanging basket plants (various colours)
  2. Outdoor six seat dining set including table
  3. Rockery plants in various colours
  4. 60lt bags of compost
  5. Osteospermum plants in multiple colours including pink and white
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Giant green Easter bunny appears in cityscape to get the nation growing