Press Centre

Spring is in the hair at Dobbies

20 March, 2014

To celebrate the spring equinox – the first day of spring – today (Thursday 20 March 2014),  Dobbies Garden Centres is urging Brits to get creative in the garden by showing the endless possibilities of spring flowers and that it’s not just your home they can spruce up – it’s even your hair.

Taking inspiration from luxury fashion label, Dior, Dobbies the leading garden centre retailer has enlisted the help of model Bo Kawczynska to show that spring really has sprung by using some of the UK’s favourite seasonal flowers, including daffodils, tulips, hydrangeas and pansies, to create a stunning floral hair piece and fuel creativity among UK gardeners.

And now, summer isn’t far from the British public’s minds; people are hitting their gardens even earlier than normal. Dobbies reports that BBQ sales have reached a record high, selling 165% more BBQs than the same time last year.

With 22.8 million households with gardens and 2.3 million allotments in the UK potentially looking to be spruced up this spring (from March – May), the company’s 34 garden centres estimates it will sell more than 1 million pansies, 700,000 primroses, 300,000 herb plants, 200,000 tulips and 50,000 rhododendrons and azaleas.

Steve Guy, head of horticulture at Dobbies Garden Centres, said: “Spring is when we really start to see the bulk of our customers deciding it’s time to give their garden some TLC.  With the hope of a hot summer, people are keen to get their outdoor living space ready for the sun, and now is the perfect time to start planting to ensure your garden is bursting with colour.

“We’re encouraging Brits to welcome spring into their gardens and have some fun with the endless possibilities, from a pansy to a primrose.  The warmer temperatures of early March has seen many of our spring bulbs bloom quicker than usual allowing us to get out into the garden a bit earlier, and enjoy the extra colour sooner than usual.”

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Spring is in the hair at Dobbies