Breastfeed with confidence

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We are delighted to announce our support of the ‘Breastfeed Here with Confidence’ scheme across our 34 garden centres, championing mums to breastfeed little ones in confidence.

Launching during Scottish Breastfeeding Awareness Week (18th-22nd June), we invited local mums to a complimentary coffee morning at our flagship store in Edinburgh to celebrate. As the first national retailer and garden centre to display the badge, it will be a permanent fixture in all 34 centres throughout the UK.

Already firmly established as a family friendly destination, Dobbies welcomed the new arrival. Nick Anderson, Retail Director at Dobbies Garden Centres, said:

“We always do our upmost to ensure our cafes and venues are as welcoming as possible for everyone and continue to listen to what our customers and local communities are saying. Time and time again we are happy to hear that the Dobbies café and restaurant is a regular meeting spot for mums.

“Our all day opening hours, free parking and easy access for buggies make it a firm favourite with parents for morning coffee through to teatime. The ‘Breastfeed Here with Confidence’ badge is a welcome addition to our centres and makes perfect sense to highlight Dobbies as a space for mums to feel at ease whilst breastfeeding.” 

Minister for Public Health Aileen Campbell said: “Some mums feel apprehensive about breastfeeding their babies in public spaces, and the Scottish Government is committed to championing the rights of mothers to feed their children in warm, comfortable spaces, and to feel supported, encouraged and welcome to do so. Scotland is unique in the UK and has specific legislation to protect feeding infants in public.

“There’s no better time than during Scottish Breastfeeding Awareness Week to highlight the support that is out there for breastfeeding mums, and I hope this latest initiative will encourage more mums to feel confident and supported when it comes to feeding their babies in public.”

The latest breastfeeding badge scheme has been created by mumpreneurs and co-founders of award-winning breastfeeding brand and social venture, The Bshirt. Initially launched in Devon in March 2018, with an immediate green light from many local establishments.

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Working mums Lisa Lessware and Philippa Doyle are making it their mission to improve breastfeeding rates in the UK, which according to a recent UNICEF report has some of the lowest breastfeeding rates in the World. Both the NHS and UNICEF list embarrassment at feeding in public as a major barrier to breastfeeding and Lisa and Philippa wanted to do more to minimise this, helping mums be safe in the knowledge that they can do so with confidence.

Thrilled that the badge has been launched nationally through Dobbies, they commented: “As mums with many years of breastfeeding experience between us, we are passionate about normalising breastfeeding. The nationwide launch of our ‘Breastfeed Here with Confidence’ badge through Dobbies is a huge step to helping mums feel welcomed and supported when breastfeeding in public. The badge scheme is important not just for mums – it's for everyone who walks through the door of the venue - so that everyone knows it is a breastfeeding friendly space. The more women who feel able to breastfeed confidently in public, the more normal it will become.”

Local mum and blogger Emma Chicarella recently welcomed her first baby in March. Attending the launch on the 20th with fellow mums, she said: "I think it's great about the 'Breastfeed here with Confidence' badge, you totally don’t take these situations into consideration until it’s you looking for a friendly spot to feed without feeling like the whole room is looking at you, go Dobbies!"

At Dobbies we are proud to celebrate our family friendly credentials, with our spacious restaurant and cafes offering something for all ages. We also recently launched our soft play areas in several stores and are now hosting kid’s parties along with Dobbies Little Seedlings Club, the garden centre’s popular free to attend gardening club, sees more than 13,000 visitors each year.

Read more about the Bshirt’s ‘Breastfeed Here with Confidence’ scheme, register interest or nominate a venue to display the badge, visit